Free Marketing Ideas: 21 Ways to Market Like a Pro (Without Breaking the Bank)
- Get into content marketing. Create unique, valuable content and share it far and wide across the internet.
- Find the online groups where your target market hangs out and interact with them there.
- Blog regularly. Attach a blog page to your site and keep it updated with fresh content.
- Share useful tips on social media. Try to get your audience liking and sharing.
- Create a social media group related to your brand.
- Build an email list and send your subscribers exclusive content, industry news, and special deals.
- Produce short videos that tackle specific problems in your niche and post them on YouTube.
- Hold a Livestream event where you teach something to your audience and interact with them in real-time.
- Learn how to ask for referrals. Get your audience members to tell their friends about you.
- Write press releases. Take some event in your business or industry and tell the public about it.
- Follow conversations online related to your business. You can learn a great deal about your market by seeing what conversations they’re having.
- Send out a customer satisfaction survey. Get feedback from customers that you can use to make improvements to your products or services.
- Create collaborative content with a business partner or colleague This is a win-win where you each get exposure to the other’s audience.
- Create your unique value proposition. Turn it into a simple statement that explains how you uniquely meet your customers’ needs and use this wherever you have a profile online.
- Write guest blog posts and submit them to other people’s blogs to get exposure to a new audience.
- Appear as a guest on podcasts. Get interviewed on topics that are interesting to the show’s audience.
- Run a quiz. Motivate your audience with something fun to do and share with others.
- Check out Quora and other Q&A sites to see what questions people are asking about your topic.
- Offer educational opportunities like webinars and online group coaching sessions as well as mini-courses.
- Reach out to influencers in your niche and try to get them talking about you.
- Create an online community where your target market can discuss issues, network, and get the support they need.
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