Why your Marketing Plan Should Include Lead Generation

There is no denying that digital marketing has made marketing more accessible for many companies; however, despite it completely changing the marketing landscape, it has increased competition. 

Whether in the B2B or B2C sector, finding leads and increasing conversions means competing with more businesses. With consumers and business owners able to get the information they want quickly and easily, you need to be at the top of your game to ensure you can offer exactly what the customer needs.

Lead Generation and Digital Marketing

Chances are when coming up with your digital marketing plan; you will be looking at a multi-channel approach. Targeting more users via different platforms and waiting for the results to roll in. What if the results don't?

For many people, working with an experienced digital marketing agency can help you maximise ROI and avoid costly mistakes in areas that won't generate the leads you require.

The UK digital marketing agency market has grown by over 10% in recent years, with the market worth an estimated £15.4 billion, with more and more advertisers seeing the benefit of working with partners to get the desired results. (source Ibis World)

Lead generation companies can hope you narrow down your marketing efforts by using tried and tested techniques to offer you genuine leads with a higher chance of conversion. In targeting your niche audience, various data collection methods are utilised to ensure that only the right leads are put forward so you can focus on a conversion without waiting for your efforts to become fruitful.

Performance Leads LTD has created this infographic to show why working with a lead generation company can improve your digital marketing efforts.


Infographic Created By Performance Leads Ltd

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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