Coaches: Why You Hate Selling & How This Can Change

As a coach, you have a slew of skills under your belt already from NLP to strategy sessions, but despite being a great coach you still have the fear of selling. Sales are the lifeblood of your business. You have a choice – teach yourself the sales skills you need or hire a fantastic salesperson to join your team. Either way, someone is selling for your business.

There are several skills to learn if you want to become a great salesperson yourself, and I always recommend learning these skills because they're the skills that will help grow your business the fastest. But an easier way to improve quickly is to change your mindset. If you change your attitude about sales, you’ll be able to go out and sell more confidently and in a more genuine way.

So, what attitude is stopping you from selling effectively?

Sales Feel Sleazy

If selling feels “sleazy” to you, this means you’re doing it all wrong. The idea is to help people and collaborate with them to find a solution to their problems. Hopefully, that solution is your product. Rather than a high-pressure sales pitch, you should be engaging the prospect in a conversation where the two of you work together to discuss their needs and how your offering can help solve their problems.


It’s Hard Work

Sales can be hard work, but it doesn’t have to be if you approach it in a natural way. When you meet a prospect, you’re listening to them and getting to know and understand them better. Then, at a later stage, you can introduce your product to see if its a fit what they need.

The “hard work” of sales is getting leads and spending time with them. The more you get out there and talk to people, the higher your chances of finding that match between their needs and your product. That's where content marketing comes in, and being present. But the actual “work” itself is building a relationship with the person and listening carefully to learn their needs.

Fear of Rejection

The fear of rejection may be keeping you from sales success. It stings when people say “no.” But what they’re actually saying is that your offering doesn’t meet their needs right now. It’s not a reflection on you at all, but simply bad timing or a mismatch.

One way around this feeling of rejection is to realize that you win either way, whether you make the sale or not. If you don’t make the sale, you’ve opened a dialog and started a relationship. If you nurture this relationship, it could translate to a sale down the road.

It’s Boring

If you think selling is boring, you’re approaching it the wrong way. Sales is a process of discovery where you get to know your prospect as an individual human being. You make an authentic connection and then see what you can do for them.

Finding a way to help others with your expertise is a reward. Get excited about your product and the ways you can help, and you’ll be excited to talk to your prospects.

The Fish Aren’t Biting

What if you’re getting out there with your content and meeting people. You show up with a positive attitude and a natural, open approach, but you’re not getting anyone to say yes?  You’re probably targeting the wrong people or using the wrong language to explain your offer to them.

You may need to clarify what unique value your product offers. How do its features benefit the customer? What makes it unique from similar products on the market? It always helps to refine your approach and improve your communication skills.

Want some help with this? Book in a call here, it's free and let's see if we can help you get the sales aspect right for your business.

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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