Traffic & Conversions: Designing Packages to Match What Your Prospects Want

If you really want to build a lasting online revenue stream, you need to create packages that give your clients lasting results. A package is more than a one-off session with you; it could be a package of 12 sessions or a 3-month course, plus the secret ingredient – visuals!

Long-Term Benefits for Your Client

Since we're talking about lasting results, it's only natural that longer-lasting packages offer more revenue for you. They also make the client commit and go a long way toward building a relationship between the two of you, which leads to greater satisfaction and a good opportunity for testimonials or referrals.

When designing a package, consider what kind of long-term benefits you can offer someone. How can you help them with your expertise? You should also consider the length and frequency.

Visualising Your Package

You know what your content looks like, right? Does your prospect? If your prospect can't visualise your offer, then your sales copy has to work extra hard.

Which one looks better? The image on the left or the image on the right?

  • The image on the right has more visual appeal than the one on the left.
  • The one on the left is better than nothing at all, but most people make an offer where it's impossible to visualise the content.

Simple tools like this one make it fast to create a visual offer. The example I'm using took 2 minutes. I'm pretty sure it would look a lot better if I spent 10 minutes! Using time as an excuse not to visually package your offers is no longer an option.

Your packaging visuals are part of your sales page, part of your social media marketing and visually represent you and your offer.

Marketing Your Package

When talking about your package, always describe the value it offers the customer just as you would a regular service. Emphasize the benefits over the features. Explain to them what they'll be able to do when the course is finished, or tell them in concrete terms how it has helped other clients of yours.

Also, you should tell them specifically what it entails. Mention exactly how many sessions or the exact length of the period of time. This lends you credibility and also helps to set realistic expectations for them.

 Pricing Your Packages

The best way to price a package is to look at your revenue goals. Decide how much you need to earn in what timeframe, and price your product accordingly. If the price you come up with seems a bit high and you're not confident telling it to prospects, here are some things to remember:

  • Your package offers concrete results. It helps the prospect solve a problem they're facing. What they're buying isn't the course or program, but the results and changes in their life that it will deliver.
  • Keep in mind the unique value of your service and the expertise behind it. You have things to teach your prospect through the package and this adds value to it.
  • Be excited about the package yourself. When you're energetic and excited about the offer, you'll find it much easier to communicate this to the prospect.

Finally, keep in mind that you can adjust the price later. If you find that people aren't buying, it means you've priced it too high or you need to ramp up your marketing. But one bit of good news here is that most entrepreneurs tend to under-value their offers.

 Serving, Not Selling

By offering a high-value package, you're not just lining your pocket with a steady stream of income. You're offering a unique solution to your prospect. You'd be doing them a disservice if you didn't help them work on their problems over the long-term with an offer like this.

If you really want to know how to turn prospects into buyers, check out our sales training course Leads2Sales. The course teaches you a system to do it step-by-step with action guides and templates you can use, go and take a look and see if it's for you!


Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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