Preparing Your Business for the Return of Exhibitions

It’s safe to say that the coronavirus and Covid-19 pandemic has had a hugely detrimental impact on the majority of industries and businesses. Governments around the world having to implement stay at home and social distancing measures have helped to slow and minimise the spread of the virus, but this has also meant that businesses haven’t been able to operate in the way that they usually would. Since March, a huge number of companies have had to close their doors – particularly those who have been unable to operate on a remote basis.

Companies that have been able to operate on a remote basis have also struggled, as people have less cash through unemployment (so are unable to spend) or are worried about employment (so are unwilling to spend). Fortunately, measures are now slowly being lifted and companies are being able to get back on track with their usual routines.

With the lifting of measures will also come the reopening of exhibitions, trade shows and gift fairs, which will help your company to boost brand engagement and encourage sales straight off the bat. Here are a few steps you can take to ensure that you have a good exhibition experience when you do get back into the halls and arenas.

What Is an Exhibition?

If you haven’t attended an exhibition before, you may be wondering what an exhibition actually is. Put simply, an exhibition is a public display of something of interest. When it comes to business, you’re going to make a public display of your products and services to boost brand exposure and to encourage people to engage with your brand or make purchases and bookings. There are different exhibitions for different industries or areas of specialism. There are food shows for food brands. There are fashions shows for clothing and accessory brands. There are pet shows for pet brands. Whatever you’re selling, there will be an exhibition for you and your business. When you attend an exhibition, you will generally rent a stall or space within a hall to show off your company and sell from.

Standing Out from the Crowd

Of course, when you rent a stall, you’ll find that you are surrounded by other stalls from the same industry who could potentially be your competitors. They’re going to be vying for passing customers’ attention and cash too. So you’re going to have to stand out from the crowd. Do this by making your stall or stand look professional. Use Trade show banners. Have displays ready. Have demonstrations ready.

Hire Help

Running a stand all day can be difficult. Hire promotional staff to help. They’ll have experience in sales and raising brand awareness. They’ll be more than worth the investment for the engagement they bring.

As you can see, exhibitions reopening will drive massive opportunities for your business. Hopefully, some of the above information will help you to generate as much profit as possible when you next attend one!

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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