Marketing Your Business As A Self-Employed Builder

If there is one thing that you learn quickly as a builder, it’s that you need to learn how to market yourself. You are self-employed, which means that you are responsible for the way that people view you and your business. Your marketing strategy matters as a builder, so while your role is out there and in construction, you still need to be online and you still need to market your business in the most modern ways.

There are so many things that you need to be a professional builder, from help from to have the right insurance, to the right accountant to help you with your books. Marketing is another important thing to consider, too. Let’s take a look at some of the ways that you can market your business as a builder.

  1. Customers Need Communication. If you have a list of customers looking for your services, then you need to think about keeping them happy. Communication is a must between you and your customers, and they will want as much of that from you as possible. Being on social media, you can ensure that you are available to talk to when your customers need to get quotes from you, and with the right communication, people will want to see what you have to offer. You can even go one better with video content on your social media accounts, and this will bring people to your website. 
  2. Speak To A Professional. A marketing professional is necessary if you want to learn how to get your website at the top of the search results pages. If you speak to a marketing professional, they will work with you to ensure that you are visible and your traffic numbers are high. Not only that, they will teach you how to ensure that your conversion rates are good, too.
  3. Do More With Content. Your content is part of your marketing strategy, and if you have a blog with excellently written content, you’re going to attract more readers. The key is consistency, here, as you need to keep entertaining the people that come to your website. They come back time and again to hear what you have to say, and they will enjoy your content and share it if it’s any good. It’s a key part of the marketing puzzle for your business. 
  4. Use Google My Business. You want your contact information to be visible to customers and one of the best ways to do that is with a listing on Google My Business. You will be seen and able to be contacted online, and it makes your business look more legitimate, too, which is important when you are self-employed. Google My Business is also a great place to add your before and after work photos.

As a builder, you need to be able to maintain your success. You’re doing a hard job, and this takes time to get right when you go it alone as a self-employed contractor. You need insurance and to pay taxes, and you need to build your business customer list. It’s vital that you understand all of this before you get going in your business so that you can create the strategy for your success.

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Need more traffic? More Leads