Your website is more than the written content, alone. Websites are presented visually, so there’s an aesthetic element to everything that you post. This is just as true with written content, in the size, colour, and font that you choose. However, just as important is the media that goes with it. Here, we’re going to look at how you can choose the right media for your content.
Size (and quality) matter when it comes to making your content pop!
First of all, don’t try to fit tiny pictures that don’t have a high resolution onto your website. The content of the image itself might be great, but the size and quality might either make it difficult to read on the site, or you might have to stretch it until it loses any semblance of looking professional. Large and high-quality images can be found on a range of stock image websites, both free and paid if you don’t have your own. It’s recommended you try to use some unique imagery, however. You don’t want your brand to look the same as everyone else’s.
Match the content and the tone
Relevance is crucial for you to build rapport with your audience. If your image or video has nothing to do with the content, then it’s going to create a disconnect and the reader might take a little longer to figure out what the content is actually about, if they can be bothered. This delay can be just enough for them to lose interest in the content before moving on. You should make sure it’s not only relevant to the content, but you must consider the tone of the website, as well. A light and poppy image on a website that is a little more serious and sophisticated is going to feel out of place.
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Take a surprising angle when making your content pop
There’s a lot of value to novelty. An interesting shot or video can give your content the initial wow factor that it needs to hook readers and get them invested enough to keep going through it. There are various ways to do this, but one of the most popular is to use drone services to capture images and views from angles that the average person would never see. This is particularly great for events, headquarters shoots, or looking over locales relevant to the content.
Use your media correctly
We’re not just talking about the correct placement within your content. If you want to get the best use out of your media, then you should look at how you can maximise it as a marketing tool for the website. For instance, you can optimise your images for SEO so that people are better able to stumble across them when using relevant search terms, which can then redirect them to your website. Media can have more than just face value, it can even help you improve the overall performance of a webpage.
There’s no cheat code to find the best media that suits your content and make it stand out from the crowd. You need to think about the focus of that content, the audience you’re appealing to, and choose the best imagery or videos to go alongside that. Hopefully, the tips above can help you do that and your content will be enjoyed by your audience!