How to Link Your Facebook Page to Your Facebook Group (and the unexpected benefits of doing so!)

You've got a Facebook Page for your business and you've got a Facebook group for your community, how do you link them together? Until recently you couldn't. The good news is you can now link your Facebook Page and Your Facebook group, plus there are some unexpected benefits!

In this post, you'll discover how to link your Facebook Page and Facebook community, and then I'll share what I've noticed so far. There's plenty of screenshots so you can link your group and page as you read. If you have any questions, please leave a comment. Of course, if you like the post feel free to share it with your Facebook group and add value to your group members.

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Step One – Visit your Facebook Page

Make sure you are your Page's admin, or you may not be able to access the sections you need to. The next step is to click the settings option.

Link FB page to FB group step 1

Step Two – Click Edit

Yep, step two is a fast one and all you have to do is click the edit option.

Link FB page to FB group step 2

Step Three – Add a Tab

You'll now reach the area where you can edit your Facebook Page's template and tabs. You're going to add a new tab, so scroll down to the bottom of the page… Click add a tab

Link FB page to FB group step 3

Step Four – Add the Facebook Groups Tab

A window will pop up (if it doesn't you may have disabled pop-up windows in your browser. If you enable pop-ups in your settings, youΒ can try again).

Link FB page to FB group step 4

StepΒ Five – Return to your Facebook Page's home page.

Then click the “groups” tab. You'll find this underneath all your other tabs

Link FB page to FB group step 5

Step Six – Linking Your Group to Your Facebook Page

Facebook will now present you with the option to either link the group associated with your page, or to create a group.

Link FB page to FB group step 6

Step Seven – Choose Your Group

As I've already got several groups, I'm going to choose that option. Another window will pop up, and here you can select your group. Once you've selected your group, the next step is to click the link button. After 2 or 3 seconds, you'll have a green tick appear instead of the link button. This indicates your group is now linked to your Facebook page. Hurrah!

Link FB page to FB group step 7

Step Eight- You're all done!

In the groups' tab on your Facebook page you will now see this:

Link FB page to FB group step 8

That's it! Your Facebook Page and Facebook Group can be linked together in 8 quick steps and takes about 5 minutes to complete from start to finish.

The Unexpected Benefits From Linking Your Facebook Page and Your Facebook Group

The first unexpected benefit was that the fans on your Facebook page are invited to join the group. This appears in the notifications. If I'd have known this was going to happen, I may not have experimented a little before connecting the right group to the correct page.

When you comment in your Facebook group you now reply as your Facebook Page. Don't worry, this shows up on your group's wall like this:

facebook page as a group admin

If you've ever wanted to use your Facebook Page to manage your group you can now can. Yay! Β This also gives your community a brand recognition boost. You can also comment in your group as your Facebook page.

benefits of linking facebook group and facebook page

As you can see on the screenshot, another of the Facebook Page admins can leave a comment, and the Group admins can see who left the comment. This means entrepreneurs can now outsource their community management and build their brand with ease. If you'd like to outsource your group management, then get in touch here.

benefits of linking facebook group and facebook page 3

Your group's cover image now displays a linked sign and the name of your Facebook Page. The name is clickable. It's now easier for your group members to message you via your Facebook page rather than personally messaging you. Whilst you may lose some of the personal touches, you will find it easier to keep your business Facebook and personal Facebook separate.

I'm not often excited about Facebook improvements or changes. With this change, I can really see Facebook becoming a powerful business tool beyond Facebook ads.

What do you think? Will you be linking your Facebook Page and Group together?

Sarah


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    • Yep, a slow rollout. I thought more peeps had it in the UK though. Fingers crossed you get it soon Mike

  • Sounds awesome, but am not seeing the Groups option under Tab, will keep checking, hopefully Canadians get that option soon.

    • Fingers crossed that you do Sue, I know it will be really beneficial for your biz

    • Yay! I was beginning to think it was just me with the functionality Foluke πŸ˜€

  • It’s a great function, but do you realise this is a handy step for Facebook to take because my guess is that they’re going to be charging us for having and using groups soon enough.

    • Yes, it’s paving the way to advertise in groups. My biggest concern was that I’d build a community and someone else could advertise their product into it. Doing it this way (connecting the group to a page) means FB can tell that my group is “owned” by a business. I can now also advertise directly into the group and boost interaction etc. It’s rolling out a lot better than I imagined πŸ™‚

  • Oh crap. I didn’t realise it would invite everyone to my group. One of the group’s I linked is for my Talks Group so I don’t want hundreds of people invited in to it unless they are on the course so I guess I had better unlink that one. I guess unless you are an FB advertiser, or outsource community management there’s no real benefit yet. But let’s see.

    • I didn’t realise either Jenny. On the Birds page I invited 2,000 people to a secret group… You can guess what I was doing yesterday…

  • Anyone knows why I get this option on some pages and not on others? Does it has anything to do with how many page-likes each page has?

    • I don’t know David, I’ve got it on a page with just 130ish likes here https://www.facebook.com/spiritedentrepreneur/ and my main page has just under 3k of likes. Maybe the 100 likes are the trigger point? I know Canada doesn’t have it yet, and some places in the U.K don’t have it, but Austrailia and the U.S do have it. My main page is verified, others are not… I just think it’s a big project that will roll out over time.

  • Hi,

    great post. Can you only post as your page then, when you linked them together?
    I don’t have the feature yet. My FB page is not under my name and I like to keep the group more personal but this MIGHT FINALLY be a great update from FB.

    Annie

    • Hi Annie, thank you, I’ve not often got positive things to say about FB, but this looks good in terms of privacy and separating business and personal. You can only post in a group as your page, when they’re linked. If they’re not linked then it’s you posting as a person.

  • I would not trust this. I suspect FB will start reducing the feed exposure for group posts for those groups linked to a page. They are trying to better separate commercial and non-commercial use of FB as much as possible, to make the commercial folks pay for everything. This is a way of doing that for groups.

  • Hi Sarah,

    Thanks for all the steps. I connected my page a few days ago, but for some reason I cannot comment in the group. Very strange. I think Facebook is a little buggy right now anyway so I’m not too worried.
    Cheers!

    • Have you swapped users from your personal profile to your page, in the group? It worked automatically on Friday for me. On Saturday it was back to being just me. I imagine FB are ironing out the glitches πŸ™‚

  • I’d noticed a couple of colleagues do this and I was wondering why. Now, I know and it is really cool, Sarah. I must remember to do the same when I finally set up a Group – I’m a LinkedIn person. πŸ™‚

    • Me too (LinkedIn person). After this round of challengers, I’m moving back to LI.

  • As usual, thank you Sarah for keeping me up-to-date. While I was reading your blog post, I was following your instructions, and they worked quite well.

    Thank you!

    • Check your tabs, Sue commented earlier she didn’t have it, and then it appeared automatically in her tabs!

  • steven healey says:

    Thank you Sarah , very clear explanation and you made it so easy πŸ™‚

  • You made this so quick and simple Sarah! I post in a client’s Facebook Group and this makes my life so much easier, I can stay incognito now. The tutorial with screenshots = perfect. Thank you!

    • Yay! I love that Kemya, it keeps the branding consistent as well as keeping your Facebook private <3

  • Should this group be a closed group or a public group to get the most impact?

    • Hi Kim, I prefer open groups if they’re not providing support for a program or project

  • Great info! One question: I admin a Page for my work using Business Manager. I’ve just set up a new group and linked it to the Page. My problem is that I’m seeing notifications of comments on my *personal page* instead of on the business Page that the group is linked to. Any suggestions? I resisted setting up a group for a long time, because I didn’t want to handle the admin duties through my personal Facebook account. So this solution initially seemed like genius, but now I’m a little frustrated. Thanks!

    • Hi Kimberly, thanks for stopping by. I don’t have an answer, but I have noticed FB has been glitchy of late. One moment I was getting notifications, then it stopped… I think it will sort itself out when they’ve finished doing whatever it is they’re doing πŸ™‚

  • Thanks for explaining this all, Sarah – like the idea of multiple groups being linked, but will have to think carefully, which ones I do.

    Likewise have multiple pages, so some more thinking too.

  • I have this option and I am clicking on “link group”. However, I am not getting a green tick. All I am getting is being directed back to the group tab to link my group. Any ideas why it isn’t working?

  • This is awesome! Thank you for the how to. I’ve been wishing for a while that I could comment as my business in my groups πŸ™‚

  • Thank you very much for sharing this, Sarah! Unfortunately, I was not able to link my group to the page because when I clinked on Link Group, the one that I wanted to link was not on the list (I only saw my secret groups, not the private support group). Any suggestions/ideas why my group is not listed when I click Link Group? Thank you!!

  • I don’t have the option of adding a “groups” tab. Any ideas?

    • Hi Lee, it’s being rolled out gradually. It often appears a few days after you first look for it.

  • Great post, thank you! I have a question: I created an account with Business Manager moments ago. My FB page is linked to my FB group…I just noticed that I can no longer edit previous posts I made in my group. Is there a way I can edit previous posts or is this a permanent setting?

    • Hi Bianca, this is a new one for me! Can you edit the posts as you, rather than as the page.

  • Desiree Griffin says:

    This is great at first but the problem I am noticing is that when I post in my group, it doesn’t go to my page and when I post on my page it does not go to my group so I have to post in both places. What am I missing or is it suppose to be like this?

    • Hi Denise, you have to post separately (it’s meant to be this way) but when you post in the group, you can post as your page rather than yourself. This means it’s easier to hand over to an assistant without handing over your personal FB page.

  • sarah help me on this.i had a facebook group earlier,now i have a facebook page runing separately from one another.Now i want to link my group to my page ! How will i do that?

    • Hi Abdi, If you follow what I’ve outlined you’ll be able to link the group and the page together

  • Carrie Hackney says:

    Since I’ve joined my group and page together, I’m getting double notifications.
    One will say Jill posted on a photo you are following. The other reads jill posted on your photo.
    How can I streamline to just get one notification? Thanks!

    • Hi Carrie, I get that too and agree it’s so frustrating! At the moment, I can’t figure out a way unless I turn them off of either the page or the group. I’m hoping they’ll align in a few weeks.

  • If I link business page to VIP group will they both see my Facebook Live at the same time?

  • Hi, I have a Group that all 3 admins have business pages, can all 3 be linked to the group, also when I comment on my group it comments as my business page, is there any way to change this please? Xx

    • I believe you can link all the admins, but I’ve not tried it. You can change from the page liking and commenting by changing the dropdown from the page to you. To do this it’s the little icon in the top right of your comment.

  • Yay!!!! I’ve been spending hours trying to figure this out and you helped me solve this in minutes!!! Thank you so much ❀️

  • This was really helpful! I’m struggling to connect multiple Groups I manage to my Facebook page. Do you know if there’s a limit to the amount of groups you can link? Thanks!

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