Your website needs to be an integral part of the customer experience. It should be one of the first places that your audience finds your products and services, and it can be a fantastic source of knowledge as well. However, most people neglect their website and only use it as a place to link their products or leave their contact details. Instead, they focus on other areas of their business in order to provide a good customer experience.
In reality, your website needs to serve as a digital storefront at the centre of the customer experience. So to help you out, here are five useful things you should be adding to make things easier for your audience.
Testimonials from real customers
Testimonials from real customers can be a fantastic way to inspire confidence and trust in your products. While it’s very easy for someone to write fake reviews and pose them as real, you should always use legitimate reviews you’ve received so that you can verify them if someone questions you about it. This will help improve your reliability and trustworthiness as a business.
Comprehensive search function
If you have a lot of pages on your website (such as having lots of different products) then it’s vital that you have a comprehensive search function. It should include filters for different kinds of products and you should also be able to sort by popularity, comments and other metrics. This will make it easy for your customers to find the right products that they’re looking for that also suit their budget. Adding a comprehensive search function is simple as long as your product and service pages have been tagged appropriately with things such as prices, the type of item, the colour of the item and so on.
Live chat features to provide support
It’s a good idea to consider using live chat agent services to help you create a live chat support system. This will allow your customers to contact you about any questions or concerns they have without needing a dedicated phone line. It’s much faster than emailing you, but it also skips any potential phone queues which can leave your customers waiting for a long time.
Knowledgebase of helpful information
Every website needs a knowledgebase of information if you provide some kind of product or service. It should cover the most frequently asked questions and it should also provide advice on the products and services that you offer. By doing this, you can drastically minimize the number of support messages and emails you get while also improving the customer experience.
 Helpful blog with relevant information
Many people neglect the importance of a blog on their website. It can help a lot with SEO to increase traffic, but it’s also a great place for customers to get the latest information about your brand, products and services. If you keep your website blog updated on a regular basis, you’ll find it’s much easier to keep your customers in the loop and it serves as a great place to engage your audience.