Building a personal brand does not happen overnight. It takes time, planning, and consistency to achieve. Content marketing and personal branding rely on each other to produce measured results. In recent years, you may have realised that content marketing is gradually overtaking traditional marketing methods. It explains why some personal brands seem more influential today compared to huge brands working with bigger budgets. According to a survey, 78% of UK respondents stated that their organisations use content marketing strategies. So, how can you use content marketing to build your personal brand? Here are a few tips.
Create quality content
If you are producing irrelevant, uninteresting, and emotionally-detached content, there is no way you can build a personal brand. Poorly-planned content marketing strategies fail to grasp the attention of the target audience. In delivering useful and relatable content, you get the attention of your target market, which, in turn, builds your brand. You may be thinking about creating an inspirational retail design blog, but without churning out appropriate content, your credibility may fail. This is why your content must be meaningful, valuable, and easily-relatable to your audience.
Be quick in answering questions
It is standard practice for clients and customers to resort to online platforms for help. Google is not the only place they can find answers to questions they may have. In simple terms, your target market may be on the lookout for your expertise. Your ability to assist them with solutions is a goodwill gesture that also displays your knowledge. Besides, it is an excellent way to build trust and loyalty fundamental to personal branding. Building online connections through content marketing also boost integrity and reliability. Create an account and go further to choose subjects you have profound knowledge of. Avoid copying what your competitors do. Find loopholes that will become your niche in the industry. However, in answering questions, avoid making it sound like a sales pitch. Also, avoid coming across as an obnoxious know-it-all.
Many people have suffered damage to their reputation for building personal brands on lies and non-factual stories. The allure to quickly create a brand on a made-up image is high in this regard but avoid doing so. You are better off starting on the side of authenticity. You will be amazed to discover how discerning your audience can be. Be open about your flaws because everyone has got it too. However, being authentic does not mean disclosing everything about you. That might make your target market uncomfortable. Instead, always present a fair and balanced representation of yourself.
With an increase in the distrust in online advertising, personal branding seems to be gaining ground at a fast pace. It has become even more than a requirement for anyone hoping to establish or grow a business. Personal branding has grown to become the blueprint for determining knowledge and expertise for online audiences. Even in your professional life, a well-packaged personal brand could be a launchpad for greater heights.