Attention Entrepreneurs, Speakers, Authors & Service Providers: If you still think content planning is unrealistic and out of your reach…
Brought to You by Kevin & Sarah Arrow of Content Nitro
Start making the money you want, shatter your earnings barrier without packing your schedule with calls and 1:1 clients morning, noon and night…
Hello Brave Entrepreneur,
Here’s something no one tells new entrepreneurs, coaches, speakers and authors: the number of 1:1 clients you need just to break even is… well, it's overwhelming.
I bet you never thought you’d have to be on the phone all day long (every single day) just to make the money you want for the life of your dreams! Or, writing endless status updates and posting them into Facebook groups, and don't get me started on how much content LinkedIn, Twitter or your blog needs!
In fact, if you’re like many of the entrepreneurs I know, you’re probably asking yourself…
Here’s a little truth bomb: You can create content easily and quickly.
But you’ll need a strategic content plan, not just any content plan. One that works with you and not against you.
You’ve got a business, and you need content - it fuels your business. Content is business cards, brochures, blog posts, status updates in Facebook groups, it's audio, it's video and it's everywhere, But you’re only one person, and you can only do so much each day before your energy is maxed out.
You need a content plan that works with you, not against you. And here’s the truth. When you do this right, you can easily deliver enough content to generate new leads (even when you're not at your computer).
Then you need a content plan that will work for you so that you don’t have to work as hard to achieve your goals.
If you’ve been running around in circles with all your ideas and haven’t been able to put them into marketable (and profitable) content, then isn’t it time you (finally!) create your winning content plan...
Hear PayPal notifications as you work, the sound of another e-book or e-course sale coming through so you can focus on your 1-2-1 work
Say yes, you CAN go out to that brunch or Friday night out because you aren’t glued to your phone, desk or computer trying to make crank out the content you need to fuel your lifestyle
Pay for what you need, buy the items on your wish list (like that gorgeous Hawaii holiday you’ve been eyeing up!), and never worry about money again
Because here’s the thing about being an entrepreneur, it’s all in your hands. You’ve got incredible talent, amazing gifts, and people need you. Now it’s time to learn how to put your expertise in money-making content plans that’ll sell themselves so you can live your life of freedom outside your home office.
Ask most many entrepreneurs how many hours they work per week, and you’ll get one of two answers:
More than my old 9 to 5, that’s for sure
It never ends, there’s always an email to answer..
This content planning program will help you create a realistic content plan with strategic, easy-to-follow, actions that is guaranteed to get you results.
You need a content plan that works so during Module 1, you’ll:
For any content marketing plan to work, you need to know your audience well.
So in this module, you'll learn how to create a customer profile that goes above beyond the usual demographics and psychographics. For each type of content, you'll explore exactly what questions are in any customer's mind, so that you can create the most effective content to meet their needs.
It's easy to get carried away with content plans that sound wonderful, but are impossible to implement. In this module, you'll explore the different questions you need to answer to ensure your content plans are achievable. You'll put together a one-page content marketing plan that summarizes your goals and how you'll get there.
With a realistic content plan in hand, you can start creating your editorial calendar for content you want to publish.
In this module, you'll discover how to put together a calendar that outlines the most important information they need to stay on track and take action on your plan. We'll give tips for coming up with content ideas, as well as a checklist for ensuring consistent quality content.
Future Growth - because no one stays static
As you get more comfortable with content marketing, you'll want to expand your efforts and adjust for the changing needs of their business. In this module, you'll learn how to maintain momentum, manage your time, and keep an endless supply of content ideas available whenever you need it.
In this 1-2-1 session you'll share with me your content planning. You'll present your content plan via Zoom to gain feedback as well as make yourself accountable to your content plans!
Don't panic - this is a joyful experience where you present your new born content plan to your course colleagues. Think Mufasa presenting Simba in the Lion King.
We'll also give you hints and tips to help you carry on with your content plan and ask you to clarify any murky areas so you can get content marketing working for you!
P.S if the thought of being accountable to your plan and presenting it this way scares you you'll know that the fear is showing you the way and blocking you until you recognise it's presence. This session isn't mandatory but will feel amazing I promise!
I wasn't born with the organisation gene. If you've got this, I'm jealous. Creating content isn't something that comes easily or naturally to me, but I mastered it because once I understood that content is everywhere, I knew, intuitively, it would support my business goals if I let it.
I also knew that flying by the seat of my pants would only get me so far when it came to content planning. I remember the first time I did it I used a diary... It worked, but it missed some of the more important elements relating to content planning.
The more we work with 1-2-1 clients, the more we realised that there had to be a more efficient content planning process, one that you could use and still have a life, even if you live and breathe content...
Our content planning training doesn't have a sexy name, it doesn't have a complicated system, it just incorporates the content marketing fundamentals and makes your life so much easier.
Here’s the deal. If you want to grow your business into to live your dream lifestyle, then you have to start working smarter, not harder. Quit trying to cram more hours into the day, and more work into your hours, and make your time work for you.
Your time is valuable, and you shouldn’t be wasting it on your business when you can spend more time with your loved ones and the life of your dreams. Stop spending all your time and energy chasing content strategies that suck the life from you and start creating joy.
Join Content Plan and Love Your Life And Business Again!
Training will start as soon as you join, you can work at your own pace plus there are gorgeous workbooks, planners and course guides so that you get maximum benefit of your time spent with us. All your questions will be answered and this training will leave you feeling exhilarated!
Sarah & Kevin Arrow
P.S. If you’ve ever wondered about how to be more productive, and would like to give it a go, this training will help you plan your content so that it works for you.
Over two years ago I worked out that I needed to blog, but didn’t know where to start or even why blogging might be good for me. I had heard on the grapevine that blogging was something I needed to do and so I googled blogging. Finding the Arrows 30 Day Blogging Challenge on Google was perhaps the best thing that happened to my business. I quickly got stuck into writing like a demon every day for 30 days. At first, I wasn’t sure exactly what the impact would be on my business, but I thoroughly enjoyed learning how to do it properly. I also met a lot of other amazing and similar minded people in the groups that the Arrows run. At the end of the first challenge I realised I had created about 30,000 words of content. That’s pretty much a book! Addicted, I did it again and added another 30,000 words of content to my website. Then after speaking with Sarah and Kevin, I used that content to devise several marketing strategies to attract new clients to me and my site, Succeed at Selling. The outcome is that I not only have some wonderful tools that attract new clients, but blogging has helped me to document and design my course content too. When I start to write a new course I just refer to my blog where the majority of my content is held. Whenever a client asks a sales question, I often direct them to a blog post that will not only help them, but saves me time as I don’t need to explain it in depth to them and they have the post to refer to whenever they need it. Since meeting the Arrows, I constantly have ideas for posts and how I might communicate that to my prospects and customers. I am more organised with my blogging, structured and dare I say it pretty skilled at writing. Not bad for a girl who failed her English exam at 16!
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