There are many elements that can help you improve an Ecommerce website or Online Store in such a way that you offer the best experience to your customers. However, it is important that you do not lose sight of focusing your efforts on ensuring that after these improvements, you are still able to add more features in the future. You may want to look into all areas of design which will play a huge part in your company. For example you may want to look at ux design. You may ask, what is ux design? Other types of design can really benefit your brand in many ways.
Use good images in your products and services
It may seem very obvious to you, however it is surprising that many companies do not offer attractive images in their products or services in their online stores , even some images are so small that their main characteristics are not easily appreciated. If you have good images on your products and services, this can be the difference between getting a customer or the user leaving the site. We are not talking about hiring a professional photographer, but making sure that the images appropriately represent and show the qualities of your product and eventually a purchase is achieved. Also do not forget to upload them with a title that includes the keyword and include the ALT tag that will allow Google to position it better. The next step would be to try to include 360º photos or videos of the products, to try to give greater confidence to the buyer of your online store.
Make your site easier to navigate
The objective of your website should be to promote and / or sell your products or services. You must think about what are the actions and steps that you want your visitors to take once they arrive at your website and you must make sure that you are communicating these steps clearly and directly. To maintain the interest of the people who visit your website, you must include the information that you know that the people in your audience need to know before buying your products or services. Your visitors will quickly lose interest if people do not get the information they are looking for or the navigation process of your website is confusing or not obvious. An Ecommerce website has to be easy to navigate and have an organized structure in such a way that visitors can quickly find what they need and that even search engines understand it perfectly. In this sense, make sure that visitors have the option of taking multiple actions through calls to action. You should even have a map of your site structure to help search engines in terms of website visibility and ranking. Then organize your website in different high-level categories and from there distribute sub-categories to expand the options to customers.
What you should do
- You must make the purchase process as easy as possible for your visitors.
- Include information about your services and products on your website and what people who want to buy should do.
- You should consider including enough information to persuade your website visitors and at the same time not too much information to scare them away.
- The process to buy or hire services should be as simple as possible, with the least amount of clicks.
Unique customer service
It is difficult to stand out among so many Ecommerce websites that exist today, however one element that can help you with this is the quality of the customer service you offer on your site.
Optimize your site for search engines
The job of search engines is to help people find the information they are looking for on the web. Consequently, the best way to optimize the SEO of an Ecommerce website is to ensure that the structure of the site has usability, content that is constantly updated and that the pages are correctly optimized with titles that include keywords, in addition to precise descriptions that do not only work for search engines, but also for users themselves.
Take advantage of email marketing
Finally you can also create a list of loyal customers through email marketing or Newsletter, in such a way that you give them value by offering them exclusive offers, sales, promotions or discounts that are not usually available in other marketing channels.
Having an email list is important for the growth of your business as it is a tool that eventually allows you to transform subscribers into customers.