Are These Foot Traffic Failures Killing Your Company?

If you are running a brick and mortar business, then the level of foot traffic is always going to be an important and likely crucial element of your business model. You need to make sure that your business is able to get a lot of clients or customers walking through the doors of your property. If you are unable to do this, then your company will fail in both the long and short term. So, let’s explore some of the issues here that might be setting you back. 

Maintenance Trouble 

It’s possible that the problem is quite simple. Your business address might not be well maintained at all. If that’s the case, then you need to think about fixing the issues here. It could be a matter of cleaning up the windows. If the windows of the property look dank and dreary, then this could lead to customers to make some snap judgements about your business. Alternatively, it might be an issue with the doors. If for, instance, the automatic doors of your business aren’t opening property, you are reducing foot traffic in the simplest way imaginable. This is usually going to be an issue with the piezo transducer

Poor Signage

Often if there is an issue with foot traffic, the main problem is that customers are struggling to find the business property. This issue, while problematic, is easily rectified. You just need to make sure that you are investing in the right type of signage. There are lots of different signage options and the right one for you is always going to depend on the type of business that you are running. For instance, you might be interested in attracting an evening crowd. If that’s the case, then it could be worth investing in neon signage. Alternatively, your business could be part of a busy high street. To attract attention here, you might want to consider ground signage. You could even be interested in gaining attention from cars on the road. For that, you will need a larger sign such as a wall decal. 


Finally, you might think that if you are running a brick and mortar company that you don’t have to worry about SEO. However, this is certainly a mistake. SEO will help ensure that clients find your business are able to access your company on their terms. It will mean that there is no possible way that customers don’t know where your business is. Local SEO is certainly important and you should speak to a marketing team about this possibility. The trick is making sure that your store is easy to find online and on the high street. 

We hope this helps you understand some of the best ways to tackle issues with foot traffic in your business. If you take the right steps here, you can all but guarantee that your business will be in a stronger position on the market. You won’t have to worry about your company struggling to make an impression with a larger client base.

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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