Is your website working? Are you getting enough visitors who become customers, or is your website an expensive brochure? Although you may be active on social media, online forums, and other places online, it’s your website that will have the biggest impact on how you acquire new clients. Here are a few things you can do with your site to help you generate more business.
The written content on your website should be search engine optimized with relevant keywords that will bring visitors to it. This will help search engines like Google to understand what you do. Use a free keyword tool to find some good keywords and focus especially on long-tail keywords. These are longer phrases and sentences that have less competition.
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Add a Blog
This thing that you're reading right now is a blog post. Think blogging doesn't work? Yet here you are reading a blog post! Add a blog to your site and post helpful, informational content regularly. This will help with search engines by providing fresh, attractive content and you can use your keywords naturally. It will also help to show your expertise in your topic area. You can write on topics that are of interest to your potential clients and show what you know.
You'll also find that creating blog posts is a powerful to grow your influence!
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Include Social Proof
Social proof refers to content that shows how you’ve helped others solve their problems. It is very powerful in demonstrating the unique value you offer. Testimonials from former clients are easy to use on your website for social proof. Reach out to people you’ve worked with before and ask if they’d give some feedback that you can use for a testimonial.
Use Video Content
A great way to show site visitors about your business is to create a short video that shows you talking to the viewer. This puts a human face on your business. The video can be short and simple. Just introduce yourself and your business and give the viewer your elevator pitch about what unique value you can offer them.
Check out Other Business’ Sites
Spend some time looking around at the websites of businesses that are similar to yours. See how they represent themselves. Look at their design, their content, and the site navigation. This can give you some ideas on how to improve yours or set it apart.
Offer a Free Guide
Share a free guide in exchange for an email address on your site. Something like an eBook that helps your target market solve a problem they’re facing. This is a great way to demonstrate your expertise and start a relationship with the visitor. In exchange for the free download, they submit their name and email address so you can send them content and promotions by email. This is known as email marketing and it's a great way to grow your business
Call the Visitor to Action
In addition to explaining the unique value you offer, give the visitor a clear call to action. Tell them exactly what they need to do in order to get the benefits you’re promising them. Experiment with different wording in your call to action and see what performs best with your specific audience.
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Monitor Your Analytics
Set aside some regular time to check your analytics to see what’s working and what isn’t. This is how you refine your website strategy and constantly improve to make it more effective. Soon, you’ll have a streamlined site that easily converts visitors into new clients.
Need some help with putting this altogether?
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