4 Ways To Make Any Business A Creative One

You may be a creative person at heart, and perhaps you do create in your spare time, but you seem to have found yourself in a career that doesn’t always allow for that creativity to shine through. Or does it? If you’re innovative and determined, it’s possible to make any job a creative one. Here are some ideas on how to do it. 

 This is the wonderful thing about starting your own business; you can make it into whatever you want it to be. Therefore, if you're going to inject creativity into your day-to-day work, why not do just that? Perhaps you’re unsure where to start, especially if your sector isn’t one that is normally renowned for its creativity. In that case, here are some ideas that might appeal; there are many more besides these, but these will give you a great start. 

 Be Involved In Content Creation 

It doesn’t matter whether you’re working in finance, education, or retail. You could even be looking at starting a business that specialises in IT or accounting or putting up drywall. No matter what sector you’re in, some form of content creation will be required. This is essential for your marketing efforts; content creation is by far the most effective way to market a business without it seeming as though you are marketing anything at all. 

 If you can be involved in your own content creation, then you can let your creativity really be of use to your business, plus you’ll enjoy your work that much more. Branding and marketing is always a creative endeavour, and so is writing a newsletter or blogs or editing images for the website. You might even like the idea of designing a logo or proofreading brochures. Look at the content you need and see how you can be a part of it and the content required.


When we say teach, we don’t necessarily mean you have to become a teacher. It is entirely possible to teach others when you run your own business, and you can do it in a highly creative way. For example, you’ll need to train your team to understand your systems and processes – that is certainly a form of teaching. As well as this, you might want to offer workshops and information to members of the public about what you do. 

 When you think about this kind of teaching, you’ll see that it allows your creative side to have its moment. You can design ‘lesson plans’ and even ‘homework’. Making presentations is creative, and you can always use Buffalo 7’s presentation design services if you need some help with this. Another form of creativity is standing up in front of a group of people and talking about your subject in an interesting way. If you know or understand something that others in your office don’t, offer to teach them and get creative about it. One bonus of this is that it could lead to more work from your employer – you might even be subcontracted out to other companies to train them too.  

 Make A Vision Board 

All individuals and companies need goals to work towards and targets that should be met. Without them, everyone will just drift along fairly aimlessly, and it can be easy to miss great opportunities. One way to show this journey and to highlight opportunities is to make a vision board. A vision board will contain all of the ideas and goals that the company – or you as an individual – might have. You can be as creative as you like, cutting pictures from magazines or finding them online. You could even draw some yourself. Make one just for you and leave it on your desk where you can add to it whenever you want, or make one for your company that other people can contribute to if they think of something. That way, you’re encouraging creativity in everyone. 

Make A Personal Brand

The idea of personal branding has become more popular in recent years as the business market has gotten more competitive. Knowing this and knowing what a personal brand is are two different things. Put simply, a personal brand is how others can understand you, and your business, quickly and easily. It’s like shorthand for your marketing.

 Clearly, determining your personal brand is a creative endeavour that you can do all at once or dip in and out of as you see fit. The better your personal brand, the more people will be able to understand what you do and be interested in becoming part of your creative journey with you.

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Need more traffic? More Leads