3 Subtle Ways to Build Brand Awareness

Increasing brand awareness is critical for any business, regardless of what industry you serve. When you successfully boost brand awareness, you’ll ensure that your target audience is instantly able to recognise your brand. Furthermore, you’ll be able to evoke specific responses from your targets when they associate your branding with positive attributes. 

As a sure-fire way to increase sales and revenue, increasing brand awareness should always be one of your top priorities. For innovative ways to increase your market share, check out these subtle ways to build brand awareness:

Feature Guest Content

When you feature content from various authors and sources, you’ll benefit in a number of ways. Firstly, the content itself will attract and engage your existing audience, thus giving them more reasons to return to your site. Secondly, you can use guest content to increase your reach. With promotion across online media, for example, the profile and clout of your featured authors will attract new users to your site. Finally, featuring guest content acts as an unofficial form of approval. If a notable individual or high-profile person in your industry agrees to publish content on your platform, it reassures your target demographic that you’re credible, trustworthy and influential. 

Keep Content Cohesive

One of the most important aspects of branding is to keep your materials cohesive and consistent. From your offline flyers to your PPC adverts, everything you publish or publicise should be promoting the same core messages. 

Remember – this doesn’t only apply to your marketing materials. With platforms like https://www.templafy.com/, you can create document templates that feature the key elements of your branding. As well as ensuring uniformity and accuracy, this has the added benefit of improving in-house efficiency too. By making your brand central to every element of what you do, you’ll never miss an opportunity to increase awareness again. 

Launch a Referral Program

Referrals are still one of the most effective ways of acquiring new customers right now, so don’t assume word-of-mouth advertising has gone out of style. As well as basing purchasing decisions on advice from friends and family, the vast majority of people are influenced by online reviews and recommendations too. 

When you offer users an incentive for promoting your brand or referring customers to you, you can tap into this trend and make the most of the opportunities available. People are far more likely to engage with a business if it’s been recommended to them, so make sure existing customers have a compelling reason to tell everyone how great you are! 

Start Branding Your Business Today

Ideally, businesses should focus on branding before they even launch but this isn’t always the timeline that’s followed. Whether you’re an entrepreneur with a great idea, already running an SME or planning for your business growth, it’s never too late to enhance your brand and increase awareness. When you do, you’ll benefit from more visibility within the market, higher levels of engagement and, ultimately, a larger customer base and more profitable business. 

Sarah Arrow

About the author

Sarah Arrow created the popular 30-day blogging challenge back in 2007. Since then 750,000+ business owners have learned to blog and grow their business through her content, her challenge and her blogging books.

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